Food and Drink News Logo April 2009Checkpoint Systems, the market leader in Meto (a Checkpoint brand) hand labelling solutions (HLS) for food manufacturers and retailers, is celebrating its 50th Anniversary. And to mark this occasion the company is launching a new value range, the Tovel Entry, which provides cost effective labelling solutions for businesses looking to tighten their belts in today’s competitive food industry.

The Tovel Entry portfolio of tools and labels offers both single and double printing line solutions, and allows retailers to communicate clear and precise sell by date and product origin labels as well as prices and promotions whilst providing the same easy handling and flexibility of other ranges.

With food wastage an economic hot topic, the precise labelling of sell by dates on food products is vital to help reduce the amount of food thrown away each year. As such, the Tovel Entry range ensures retailers accurately code their products – a legal requirement on all food produce – whilst keeping costs down.

David Walker, HLS Account Manager, Checkpoint Systems, comments: “We are delighted to have reached the milestone of 50 years, and it is certainly a testament to the popularity and longevity of the product range. Checkpoint Systems prides itself on being at the forefront of innovation whilst listening to the needs of retailers, and as such, developed the Tovel Entry range. As retailers look to make their businesses as efficient as possible in these difficult times, we’re very pleased to announce the launch of this best value line, which has been designed with durability and reliability in mind.

“Monitoring and labelling food is vital if the industry is to successfully tackle the quantity of food wasted annually. This value range offers retailers the means to precisely mark food, which not only helps reduce waste but also results in increased profits as they are able to sell more products,” added David.

Checkpoint Systems’ Meto hand labelling solutions allow for a multitude of combinations between different label sizes, formats and printing lines, and bespoke solutions are available to suit individual company needs. Dispensers with variable label formats ensure both a rapid and flexible application. This quick product identification also facilitates the smooth flow of goods throughout the supply chain, ensuring comprehensive marking from production and distribution through to the products arriving in store.

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