Fruittella sales are reaching record levels, growing 6% yoy and showing no signs of slowing. Fruittella continues to outperform the growth of the sugar confectionery market which is growing at 0.3% yoy.
This summer will see the longest and biggest ever, national TV campaign for Fruittella lasting six weeks to encourage sales of its range in the run up to summer.
The adverts will promote the fruity taste of Fruittella and the flavours from nature brand positioning. The two new adverts are aimed at housewives with children and will highlight that Fruittella contains zero artificial colours or flavours
The campaign will encourage sales of all of Fruitella’s best selling range of products including bags and multipacks which have driven the market in 2009.
Perfetti van Melle Marketing director, Mark Stangroom comments:’ we believe supporting our brands through new product development and marketing support is the best way to combat tough market conditions. This latest advertising burst will continue to establish our place in the market and drive sales for our retailers’
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